HOW TO PROMOTE YOUR BUSINESS ONLINE



      1.  Google AdWords

AdWords helps you target local online customers by setting your pay-per-click ads to appear only when people search a particular city, state or region. There's no minimum spending requirement--your daily budget is up to you.

2.      Yahoo! Local Listings

Local Listings will promote your business to customers looking for information in Yahoo! Local. Choose from three different plans (one is free) to meet your company's needs.

3.      CitySearch

CitySearch offers online advertising tools to easily open your account, manage your daily results and receive ad placement on MSN, Yahoo!, Google and Ask.com. Similar to the idea of pay-per-click advertising, CitySearch offers two paid plans, "Web Connect" and "Call Connect."

4.      Ask.com's AskCity

Ask.com recently launched AskCity, a new local search application that's a one-stop destination for making plans. In one screen, consumers can map a route, make dinner reservations, purchase movie tickets and e-mail plans to others. Pricing for advertising on Ask.com varies.

5.      AOL's CityGuide

AOL's CityGuide specializes in providing local entertainment information to AOL service members. Advertising with AOL allows marketers to target consumers specifically by lifestyle and market.

6.      Craigslist:

Craigslist gets an estimated 10 million unique visitors per day. With an online classified ad format organized by region or city, Craigslist connects buyers and sellers in more than 300 communities; for the most part, posting on the site is free.

7.      MerchantCircle.com

This free site offers a local business listing service that allows you to better manage your online reputation and become more visible in search engine results.

8.      Dotster

Dotster is a web domain registration and hosting company offering a local web advertising package called "Local Site Promotion." You set your monthly budget and Dotster will make your ad visible on all the major search engines.

9.      Local.com

Advertising on Local.com will give you access to their 10 million-plus monthly customers. Choose from a free basic listing or pay-per-click options.

10.  Froogle Local:

Google's shopping search engine allows users to search for specific products by location. It's a great way for users to find retail stores regardless of whether you use e-commerce.

11.  ReachLocal

This site provides a central location for businesses to set-up, maintain and track local search advertising campaigns. Pricing varies.


RegisterLocal is a service, costing $199.95 per year, that allows you to create a master profile they submit to search engines and directories on your behalf.

13.  TrueLocal

This local search engine features full-text searching and offers advertising opportunities for businesses. Currently indexing more than 13 million local businesses, TrueLocal starts at just $1 per month.


YellowPages.com is a large online local directory site featuring city guides and advertising solutions. Basic listings are free.


MyEzClicks lists your business on more than 30 major search engines, including Google, Yahoo! and MSN for a monthly fee.

16. Create Social Network Business Profiles
If you are moving your business online, a great way to spread the word about your website launch is through social networks. Sign up to the business pages of Google+, LinkedIn, Facebook, and Foursquare to promote your business to your friends and network. Make sure you claim your business URL. For example, facebook.com/mylocalbuisnes.
Not only is this at no cost, but you will also get trustworthy links from these profiles. The more trustworthy links you get to your website, the higher you will appear on Google.

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