INFORMATION PRODUCTS-part II

How to Create Information Products

The following are some basic ways of creating informational products:

     1.       E-Books: 

Simple and easy to produce.  e-book can be in Adobe Acrobat PDF format. Today, most word processing applications, such as MS Word, have the ability to save your written document in PDF format. This can be anything from a 1-page checklist, 20-page special report or a 100-page booklet, or longer.

2.      Audio Programs:

This is very easy and simple to do by interviewing people on a particular product and get it recorded and transferred into a digital link for online sales.

3.      Video Programs:

 Videos are an information product that a lot of people don’t do because they think it’s difficult. Yes and no. Doing them right requires a little bit of work and understanding, but just getting them done is pretty easy. It’s an information product you must have in your arsenal to be serious.

4.      Seminars:

My best selling e-book is called “Mini Importation Guide“ of which I have organized a lot of seminars across the states and its like an hot-cake because people have a passion for this business.

5.      Software:

Another favorite info product to sell is software. Though I am still working on it, and with my research I believe this will make you a ton of money over time if done correctly.

CREATE TRUST

Shopping on the Internet is fast, convenient and easy - so why don't people buy on the Internet?

Yes, they don't trust you. You have to give them a reason to trust you.

I can't overemphasize this. You don't trust every Net vendor, because there's always a chance that they are scamming you. You buy from the ones that managed to convince you to trust them. Do the same for your customers and the will buy from you.

How to create trust:

·         Testimonials - Publish reader comments right on your web site. It's more believable if you add the name of the person - even better if you add the e-mail address of that person, but use names and e-mail addresses only with permission.

·         Free downloads - Free trials show that you have supreme confidence in your product. Even if they don't download it, it shows that you are serious about delivering benefits - not just trying to make a quick buck.

·         Money-back guarantee - If they don't like your information product, they'll hit you with charge-backs, so you might as well offer a money-back guarantee. It shows them that you won't put up a fight if they're unhappy and want a refund.

If you would need more clarifications please do drop a comment below , would be glad to reply in time.